The Store

THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.

Country:

United States of America

Genre:

Documentary

Duration:

118 minutes

Year:

1983

Director:

Frederick Wiseman

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Company:

Zipporah Films

Cast:

Self

Self

Crew:

Director

Editor

Director of Photography

Producer